Kia Carens: Growing up can be fun

This case study describes how Kia, a car manufacturer, promoted its Caren model by targeting a 'progressive modern mainstream mindset' in family car purchase in the UK.

Kia Carens: Growing up can be fun

Campaign details

Client: Kia Motors Europe Brand: Kia Carens Agency: Innocean Worldwide Europe Category: Automotive Country: Germany

The loudest voice in motoring, Jeremy Clarkson, has on more than one occasion said that "people carriers are for people who have given up". A sweeping statement from the opinionated front man of the TV show "Top Gear". But as he speaks to a loyal wee