Lakeland: A truly personalised myLakeland experience

Lakeland, a chain of kitchenware stores, increased incremental revenue for year two of its myLakeland Club scheme by developing new behaviour-driven segments that featured different variations of content and offers.

Campaign details

Agency: Go Inspire Group Client: Lakeland Campaign Name: A truly personalised myLakeland experience

As the myLakeland Club entered its second year, the brand was challenged with delivering a truly personalised experience for every member, building on the success of the scheme's opening 12 months - and boosting revenue.