Agency: ARK CONNECT Country: RussiaWith Coca-Cola being a general partner of the 2018 FIFA World Cup in Russia we faced multiple business tasks. One of the key tasks was to drive local brand relevance and national pride within international visitors. As a part of company's Experiential recruitment strategy Coca-Cola launched consumer activations in 8 cities of Russia. We offered local and international guests unique experience with Coca-Cola to GET READY TO every single moment of the game in parks, cities, at FIFA FAN FESTS (zones). Football spectators love to capture every moment of the game with a selfie. So,...
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