McDonald's – Hüttengaudi

McDonald's wanted to increase its local relevance in Germany and Austria, while focusing on food and fun.

McDonald's – Hüttengaudi

Campaign: HüttengaudiClient: McDonald'sBrand: McDonald's Local Relevance PromotionCategory: FMCG

SUMMARY

The overall brief was to develop a new, long-lasting promotional campaign platform for the winter months that would drive McDonald's local relevance, focusing on food and fun, in Germany and Austria.