Clear: From battle to bottle – Clear China's eSports breakthrough

Clear, a male shampoo brand, launched a campaign in China to increase brand awareness amongst young men, increase recruitment of a young male target audience and drive e-commerce sales growth.

Campaign details

Brand: Clear Lead Agency: Mindshare China, Shanghai Chiyang Culture Media, UNITE China Region: APAC

Strategy

Objective

In order to drive the category expansion to deliver brand growth in 2021, Clear needed to find an innovative way to reach their young male target audience.

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