Campaign details
Brand: Coca-Cola EnergyAgency: Carat Media Turkey
Strategy
Objective
Our strategic objective was to expand the energy drinks category, create awareness, and drive trial for Coca-Cola Energy.
In the beverage category, energy drinks are usually positioned as products that go along with extreme conditions/sports or extreme physical activity, and we believe that this approach does not do justice to this sub-category and limits consumption occasions. Therefore, we aimed to provide the energy that people needed in their daily routines. We positioned the product under the strapline "Any time of the day and whenever you need the...