Campaign details
Brand: CricbuzzLead Agency: WATConsultRegion: APAC
Strategy
Objective
The Indian Premier League (NFL Superbowl of India), the pinnacle of 20/20 short form cricket in India would be resuming after months of delays due to the Covid pandemic. Cricbuzz one of the leading cricket news and entertainment apps in India, had to kickstart the craze of Cricket for a country that went without Live televised sport for almost half a year.
The brief was to bring back traffic to the application and ensure new app downloads. A tough ask due the recent launch of legalized...