Campaign details
Brand: Fuzetea+Lead Agency: MediaCom VietnamRegion: Vietnam
Strategy
Objective
The RTD tea category of Vietnam is one of the most competitive and fast growing categories in Vietnam. Being a beverage giant of Vietnam, the Coca-Cola Company decided to enter this growing category with the launch of Fuzetea+ in late 2017. The challenge for the brand was to compete with giants in the category. These included brands from the THP group Zero Degree, Number 1 as well as Tea+ from Suntory Pepsi. These brands have been in the market for several years with a high...