Campaign details
Brand: HorlicksLead Agency: Mindshare IndiaRegion: APAC
Strategy
Objective
Gone are the days when only Urban consumers bought packaged goods and brands. Today growth of CPG industry in India is fueled with rural market penetration. GSK's leading Health Food Drink brand Horlicks also sees Bihar and Jharkhand as major contributor to brand's sales from east region.
The need for nutrition has always been high on a mother's radar, however Nutrition absorption was a key differentiator for Horlicks in an intensely competitive market. We had the task of driving this message home for the women...