Lifebuoy: Safety4All – Love, Like Safety, Does Not Discriminate

Lifebuoy, a soap brand, launched a campaign in Vietnam to raise awareness of the brand's portable hand sanitiser product and educate and remind people to use it throughout the day.

Campaign details

Brand: Lifebuoy Lead Agency: Mindshare Vietnam Region: APAC

Strategy

Objective

Covid Wave 4 has been lurking across cities in Vietnam since the end of March 2021, marking the longest and most severe outbreak ever since its first hit in beginning of 2020. For the first time, Vietnam, the country ranked second place worldwide in