Little Caesars: #UnlockPretzelCrust

Little Caesars, a pizza chain, drove hype around the reintroduction of its Pretzel Crust pizza in the USA.

Campaign details

Brand: Little Caesars Lead Agency: McKinney Region: North America

Strategy

Objective

Little Caesars was bringing back a fan-favorite menu item but with a new approach. We wanted to show people that Little Caesars is a company that listens, and they're bringing back Pretzel Crust because FANS are asking them to — not just as a way to