Campaign details
Brand: Netflix IndiaLead Agency: Wavemaker IndiaRegion: APAC
Strategy
Objective
At the beginning of 2020 with the world plunging into the global pandemic and everyone stuck at home, content became the only choice for entertainment. However, with little original content being produced on broadcast TV, demand for streaming services was on the rise.
With 40+ streaming services available in India, Netflix was competing for both share of mind and share of wallet amongst potential subscribers. Netflix being a premium paid subscription service had to compete hard with Freemium, AVOD and SVOD in price offerings...