Pampers: Hope Is Born

Pampers, a nappy brand, donated one million nappies in Lebanon and raised the country's morale with its social media campaign #HopeIsBorn.

Campaign details

Brand: P&G - Pampers Agency: Procter & Gamble Region: EMEA

Strategy

Objective

Background

Since 2019, Lebanon has been facing crisis after crisis, from an economic collapse, to a breakdown in the country's banking system and freefall of the Lebanese Lira, as well as a global pandemic, all of which have created a profound and ongoing effec