Panasonic: Anti-virus mobility

Panasonic, an electronics brand, launched a campaign in the Asia Pacific region to promote its new portable nanoe™X Generator air purifier in Indonesia.

Campaign details

Brand: Panasonic nanoeX Lead Agency: HAKUHODO Region: APAC

Strategy

Objective

As one of the top 10 countries with the worst air quality, Indonesia has a lucrative market for air purifiers, with a market size that is growing at a steady rate of 7% each year.*