Campaign details
Brand: Paramount PicturesAgency: Wavemaker
Strategy
Objective
Paramount Pictures teamed up with AdColony to develop an interactive mobile campaign to generate broad awareness and excitement for the upcoming theatrical movie release of Sonic the Hedgehog. This month-long campaign aimed to engage fans of the franchise as well as parents and kids aged 6–12 who may or may not be familiar with the popular 90s video game brand. This allowed for an opportunity to partner with AdColony and develop a rich mobile experience that reintroduced Sonic's dynamic personality, showcased the comedic elements of the film, and immersed...