Paramount Pictures: Sonic the Hedgehog Speeds to Mobile Success

Paramount Pictures, a film studio, launched an interactive mobile campaign to generate awareness and excitement for the upcoming film release of Sonic the Hedgehog.

Campaign details

Brand: Paramount Pictures Agency: Wavemaker

Strategy

Objective

Paramount Pictures teamed up with AdColony to develop an interactive mobile campaign to generate broad awareness and excitement for the upcoming theatrical movie release of Sonic the Hedgehog. This month-long campaign aimed to engage fans of the fran