Revive: Stay Fit @Home – The New Norm in Social Distancing

Revive, a sports drink brand, encouraged consumers in Vietnam to exercise at home during the COVID-19 lockdown.

Campaign details

Brand: REVIVE Agency: Mindshare Vietnam Region: APAC

Strategy

Objective

Revive has always been the leader of Isotonics (Sport Drink) with over 75pt share(*), but the category is much smaller than other Carbonated Drink category. The main barrier of sport drink to reach more usages is its lack of public understanding on p