Revive: Your Everyday Life Is A Sport

Revive, a sports drink brand, highlighted to consumers in Vietnam how their everyday activities can be just as physically exerting as sport and increased sales in a declining category.

Campaign details

Brand: Revive Agency: Dentsu Redder Region: APAC

Strategy

Objective

Revive is the dominant leader in the Isotonic/Sport Drink category and keeps widening the gap. The problem is this category is shrinking with no growth in many years due to low penetration. Revive has tried to increase penetration but to no avail. A