Samsung: Make everyday and everywhere epic

Samsung, an electronics company, launched a campaign in Taiwan ahead of the release of the Samsung S21.

Campaign details

Brand: Samsung Lead Agency: Starcom Taiwan Region: APAC

Strategy

Objective

The release of Samsung S20 in 2020 struggled from negative reviews over its camera performance and expensive pricing. Meanwhile, iPhone 12 in October 2020 has brought a huge success gaining market share as being the first iPhone supporting 5G connect