Campaign details
Brand: UnileverLead Agency: Mindshare IndonesiaRegion: Indonesia
Strategy
Objective
Ramadan is like Christmas for Indonesian advertisers. Thanks to the annual Ramadan bonus, Indonesians are flush with disposable income and looking for the best deals.
This is a well known insight, which is why advertisers are in a frenzy during the early stages of Ramadan, jockeying for position in a consumer's finite attention span.
Unilever's corporate Ramadan campaign, 1001 Inspirasi Ramadan, has been a staple among Indonesians' browsing habits since its inception three years ago. Each year the campaign looks to push new its strategy...