Whoo: Discount around you

Whoo, a premium skin care brand, launched a campaign in Taiwan to increase footfall in its physical stores.

Campaign details

Brand: Whoo Lead Agency: Digitas Region: APAC

Strategy

Objective

Mother's day promotion is one of the most competitive sales peak for skincare brands in Taiwan. Premium skincare "Whoo" rely much on its personal counter service in the department stores to fully deliver its product value and provide premium treatmen