Paddy Power: Save Our Shirt - How a brand turned the tables on its own sector by saving fans’ football shirts from betting sponsors

Paddy Power, a betting firm, launched the #SaveOurShirt campaign in the UK to change the way betting firms sponsor football clubs kit and save fans from becoming walking billboards by removing sponsorship logos from shirts.

Lotteries, casinos, gambling
United Kingdom

Campaign details

Brand: Paddy Power Agency: VCCP Blue

Summary

Gambling addiction is a significant problem. Meanwhile, betting brands are addicted to football sponsorship. Fans and their sacred football shirts have become walking billboards for betting sponsors. Paddy Power wanted to create meaningful change in

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