Agency: Truth Communications, Malaysia
Summary Statement
Understanding the peak in interest on food related topics amongst Malaysians during Ramadan and leading up to Eid, Truth Communications conceptualised a collaborative campaign bringing together partners that were #PerfectTogether to further communicate the versatility of Mission Foods products. This period was also chosen to connect on an emotive level with Malaysian consumers made up largely (70%) of Muslim consumers. The #PerfectTogether campaign brandishes the digital landscape as PR's new playground in the most exciting and effective manner by leveraging on the iconic Chef Wan and dairy brand Emborg who command a massive...