Project Pandora: Oral hygiene and toothpaste consumption in emerging markets

This paper sets out a research project for Unilever, the FMCG manufacturer, to deliver an understanding of how toothpaste is consumed amongst lower-income groups in Nigeria, Ethiopia, India and the Philippines.

Project Pandora: Oral hygiene and toothpaste consumption in emerging markets

BAMM

There is little that might stand better as a proxy for the mundane than brushing ones teeth. Ritualised to the point of automation, conducted with no consideration or emotion, it is embedded in the lives of western consumers' way past the point of ac