RSPCA: R - Really, S - Successful, P - Print, C - Christmas, A - Appeal

RSPCA, an animal welfare charity, increased donations in the UK by launching a campaign that featured tailored creative based on donor data.

Campaign details

Agency: Edit Client: RSPCA Campaign Name: R - Really, S - Successful, P - Print, C - Christmas, A - Appeal

Generating cash donors and funds in place of face-to-face fundraising stopped due to the pandemic was critical.

Strategy

An effectively integrated multi-channel campaign was devised including TV and direct response print activity.