A-ha - eternalized by Hydro in virtual reality

Hydro, an aluminium company, increased brand awareness by making a VR-Experience of the biggest A-Ha concert available across Norway.

Campaign details

Advertiser: Hydro Brand: Hydro Agency: Burson-Marsteller Country: Norway

Why is this campaign worthy of a Sabre?

Norwegian aluminium company Hydro is one of Norway's oldest industrial companies. Burson-Marsteller was hired to take the Hydro brand in a new strategic direction.