Campaign details
Brand: Ford Motor CompanyAdvertiser: Ford Motor CompanyAgency: WPP (BCW, PS-B, GTB), Chrome
The challenge: How does a leading automotive Ford become part of the conversation around electric vehicles before actually having one on the market?
"Education is the most powerful weapon which you can use to change the world." - Nelson Mandela
Challenge and assignment
In early 2019, a senior executive at Ford attended an industry forum on electric vehicles and was taken aback by the lack of knowledge presented. Frustrated, the executive came back and requested the communications team take a look...