Medela: #22Victories

Medela, a breast pump brand, supported mothers beginning to breastfeed by creating an integrated campaign that partnered with real mothers to show real struggles in the first three weeks.

During our discovery, we found that, while many moms choose to breastfeed, 1 in 4 do not make it past the first 21 daysi,ii. Of the many barriers to breastfeeding successfully, one of the biggest—and undiscussed—is the lack of realistic e

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