Monster.com: She Makes It Work

Monster.com, a global employment website, launched a campaign urging stay-at-home mums to re-launch their careers, which generated 110 million digital impressions and top tier media coverage.

Description of the assignment

Now in its third year, #SheMakesltWork is an integrated and data-led, insights-driven communications campaign for Monster.com (Southeast Asia) with the aim to urge stay-at-home or new mums to re-launch their careers.

As Monster is all about jobs, this campaign aims to drive a change in perception, showing new mums that their talent and experience is relevant, necessary and needed by organisations in SEA - and showing employers that they are missing out by not tap