Moscow Exchange: 360 degree-campaign that put the heart into communication

The Moscow Exchange, a financial exchange group, successfully changed Russian consumer perceptions of the brand through the development of a 360-degree communication strategy.

Campaign details

Advertiser: Moscow Exchange Brand: Moscow Exchange Agency: Comunica Country: Russia

Raising the bar

25 years

Moscow Exchange plays a key role in the development of the Russian financial sector. Moscow Exchange Group's mission is to promote economic growth in Russia and contribute to the restructuring of the Russian economy by expanding capital-raising oppor