Campaign details
Advertiser: NescaféAgency: Hill+Knowlton Strategies
The brief
Youth unemployment in Greece is at an all-time high of 50% and shows no signs of improving. The situation has created a massive brain drain effect, with people moving abroad in search of better opportunities, threatening the economic future of Greece.
One of the main causes of unemployment is a gap between what the real economy needs and the skills of graduates.
So Nescafe, a brand in touch with Greece's youth, decided to really do something about the situation and asked Hill+Knowlton Strategies to create and implement a comprehensive...