WARC subscribers can read
Paytm: Bringing half a billion people into the mainstream economy
Paytm, an Indian e-payments and e-commerce brand, changed consumer behaviour and popularised mobile payments in India by addressing merchants, customers and government agencies with targeted messaging.
WARC helps you to plan, create and deliver more effective marketing
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.