T-systems Slovakia: Meal for geeks (jedlo pre ajťákov)

T-Systems Slovakia, an IT services and consultancy company, was able to directly engage IT workers in the Czech Republic, in order to coax them to move back home, through a disguised recruitment campaign.

Campaign details

Advertiser: T-Systems SlovakiaBrand: T-Systems SlovakiaAgency: AC&C Public RelationsCountry: Slovakia

Situation

Our region faces extremely low unemployment and lacks of IT workers in particular. Companies compete to reach potential employees offering a wide range of benefits, (very) high salaries, and challenging projects. Standard channels such as job on-line websites, LinkedIn campaigns etc. have been ceasing to work.

The T-Systems Slovakia Company assigned our agency with a difficult task: to let Slovak IT experts working in the Czech Republic know that there is an opportunity to move back to their homeland and to...

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