5B is the inspirational story of everyday heroes, nurses and caregivers of the first AIDS ward unit in San Francisco, Ward 5B. The film was funded by J&J as a social good initiative, and Verizon Media, as one of the preeminent and largest media brands on the planet, was determined to bring their story forward through this film, to capture the attention and compassion of audiences and highlight this incredible story. Verizon Media trusted Rogers & Cowan to create anticipation and buzz around the film through multiple forms of marketing such as partnerships, social, earned, experiential, influencer and live appearances....
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.