Visit Finland: A more fashionable Finland with #ANTHROINFINLAND

Visit Finland, a tourism brand, launched a partnership with clothing retailer Anthropologie to create a social media and influencer campaign that showcased the ease of travelling from the US to Finland.

Campaign details

Brand: Visit Finland Agency: Zapwater Communications

Campaign Description & Challenges

While known for breathtaking nature and the magnificent Northern Lights, Finland was struggling to gain the attention of an invaluable group of travelers - millennial women. After seeing a dip in travel in 2017 among U.S. females ages 23-38, Visit Finland, the tourism board, was determined to capture the imagination (and Instagram attention) of this target audience.

After all, according to a 2017 survey from TravelPort.com, millennial females are among the highest spending travelers and are more likely to take a vacation than...

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