Wrangler claps back – Lil Nas X Collection

Clothing brand Wrangler launched a campaign based on the Lil Nas X hit Old Town Road, to grow a younger, more diverse online audience and increase its social media channel subscribers, without alienating its existing fanbase in the US.

Campaign details

Brand: Wrangler Agency: French | West | Vaughan

Wrangler has a long history of using the platform of popular music to embrace a new generation of fans, staying true to its Western heritage while capturing theessenceof the stars that created an era of groundbreaking music, culture and style. The lyrics WRANGLER ON MY BOOTYcaptured the ears and hearts of mil lions and solidified the brand as a leading inclusive apparel company worldwide after rapper Lil NasX re-released his hit, "Old Town Road" as a remix featuring American country singer Billy Ray Cyrus in...

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