Samsung, ESPN, Netflix, Aviation, Xbox & Cyberpunk: How getting meta led to mega impact

Samsung, an electronics company, launched a campaign for the release of the 2017 QLED TV in America.

Campaign details

Brand: Samsung Agency: adam&eveDDB

Executive Summary

This is the story of a tech giant's transformation from identikit advertising to the opposite end of the spectrum - less promoting speeds & feeds, more advertising gin - and how it helped cut-through America's Black Friday carnage.