Takeda Pharmaceuticals Company: 3D Consultations for Takeda

Takeda, a pharmaceutical company, used a ground-breaking approach in conducting a global study to find out why its brand was not being prescribed by doctors.

Synopsis

The challenge

Takeda knew from sales and primary research that there is a delay in prescribing biologics as a whole to Irritable Bowel Disease (IBD) patients – and, of course, within this sits their own unique product. There were essentially two hurdles to o