The Dodge Boys and How They Changed The Concept of Association Advertising

In his speech at the American Association of Advertising Agencies (4A's) 1967 Central Region Annual Meeting, James D.

The Dodge Boys and How They Changed The Concept of Association Advertising

James D. Grant

Good morning ladies and gentlemen, the slide on the screen is my way of introducing our client's "Big Idea". I have to admit ... it's a pretty crazy excuse for a "Big Idea" ... a group of funny looking men, with bald heads, big noses, beady eyes, and