Tourism New Zealand: Good Morning World

Tourism New Zealand, a tourist board, increased consideration for New Zealand as a tourist destination by creating a new good morning video to greet the world every day for a whole year.

Good Morning World Summary

For two decades, Tourism New Zealand's '100% Pure New Zealand' campaign had established NZ as the ultimate destination for natural landscapes and experiences. But by 2018 100% Pure wasn't as 100% Effective as it needed to be.

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