Transforming lives, transforming times: Adapt to stay relevant during pandemic times!

Psyma, a network of market research companies, and Netquest, a provider of online surveys, collaborated to investigate changes to consumer behaviours owing to the COVID-19 pandemic in Mexico.

Preface

Uncertainty has become a common denominator around the world over the last year. When we thought the only change ahead was the change of decade, something more drastic happened; we left the world we knew behind thanks to the emergence of the pandemic study enables the views of consumers to be examined closely, and a guide for brands to be found.