Media usage across the day
Breakfast media
USA TouchPoints analysis shows the reach of different media while people are preparing or eating a meal between 5:00 and 11:00 a.m. throughout the week.
Breakfast is no longer confined to the home and it certainly isn't a whole family affair. More often it is a meal eaten in shifts by different family members as they pass through the kitchen. Others eat at work or on the way there. Starbucks is as much a part of the breakfast landscape as the cereal box and the desk is as important as the breakfast table....