Bajaj Avenger: Ride to Reboot

Vinit Jani

Cruiser motorbike brand Bajaj Avenger majored on escapist creative to help liberate young Indians from the shackles of conformity and encourage them to join its rider lifestyle.

Campaign details

Brand: Bajaj Avenger Brand owner: Bajaj Auto Ltd. Agency: MullenLoweLintas Group India Market: India Industries: Motorcycles, bikes Media channels: Online video, Social media Budget: Up to 500k

Executive summary

Bajaj Avenger belongs to the cruiser category, a subset of the larger motorcycles category. While bikes can be sold, cruisers are a lifestyle. Under its proposition of Feel Like God, Bajaj Avenger has always championed the cruiser lifestyle and const

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