Cenovis: Fearless, day and night

Vitamins and dietary supplements brand Cenovis devised a cross-platform campaign to diversify its target audience and boost brand awareness in China.

Campaign details

Brand: Cenovis Brand owner: Sanofi Lead agency: McCANN Shanghai Contributing agency: McCANN Shanghai Market: China (Mainland) Sector: Functional foods, supplements Media channels: Online video, Outdoor, out-of-home, Websites & microsites Budget: 3 - 5 million