Colombo Municipal Council: Life Chant

Colombo Municipal Council used the chanting power of monks to educate slum-dwellers who were unwittingly breeding dengue mosquitos near their homes on how to prevent it, in Sri Lanka.

Campaign details

Brand: Public Health Department Brand owner: Colombo Municipal Council Lead agency: Triad Country: Sri Lanka Industries: Public health Media channels: Radio & audio Budget: No budget

Executive summary

In Sri Lanka's largest city Colombo, more than 50% of the population live in slums occupying just 9% of the total land of the city. Such living conditions have given rise to the highest number of dengue mosquito breeding spots, resulting in the highe