Nescafé: Switching on a generation to 'coffee'

This case study for NESCAFÉ Classic, the flagship brand of NESCAFÉ coffee, describes a three year campaign to boost in-home consumption among Indian youth.

Nescafé: Switching on a generation to 'coffee'

Jitender Dabas and Bhakti Malik

Campaign details

Brand owner: Nestlé India Lead agency: McCann Worldgroup India Brand: Nescafé Country: India Industry Coffee, tea, hot drinks Channels used: Earned media, buzz, Events and experiential, Internet - general, Internet - microsites , Mobile and apps , Newspapers, Outdoor, out-of-home, Packaging and design , Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, S Over 20 million

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