Samsonite: #KeralaIsOpen

Samsonite ran a social media and influencer-led campaign in India to drive tourism to Kerala after it was devastated by floods, and to build brand love.

Campaign details

Brand: Samsonite Brand owner: Samsonite Interntional S.A. Agency: autumnGREY Market: India Industries: Personal accessories Media channels: Competitions & contests, Online video, Social media, Word of mouth, influencers Budget: Up to 500k

Executive summary