SPAM: Recipeoke

Canned meat brand SPAM brought together recipes and karaoke to fuel brand love and improve brand image attributes in The Philippines.

Campaign details

Brand: SPAM Brand owner: Hormel Foods International Lead agency: BBDO Guerrero Contributing agencies: OMD Philippines Country: Philippines Industries: Meat, poultry, fish Media channels: Online video, Social media, Sponsorship - event, property, Television 500k - 1 million