Automall: AMW buy back campaign

Associate Motorways Pvt Ltd (AMW), a Sri Lankan vehicle company, launched a campaign in Sri Lanka to sustain its own business and help consumers buy second-hand cars.

Campaign details

Brand: Automall Brand owner: Automall Entrant company: GroupM, Colombo Market: Sri Lanka Sector: Automotive industry (general) Media channels: Online display, Online video, Search marketing, Social media Budget: Up to 500k

Executive summary

This is the story of Automobile dealers who, being dependent on vehicle imports, were faced with a dire situation during the COVID-19 pandemic - import bans. Together with Mindshare, their agency partner, they came up with innovative ways to overcome