Campaign details
Brand: DiariBrand owner: DiariEntrant company: FP7 McCann TunisMedia: UM MENA TunisPR: UM MENA, TunisMarket: TunisiaSector: Sauces, seasonings, condimentsMedia channels: Content marketing, Merchandise & free gifts, Online video, Outdoor, out-of-home, Radio & audio, Social media, Television, Word of mouth, influencersBudget: Up to 500k
Executive summary
While you might've heard of couscous and might even enjoy it, bet you've never heard of a couscous brand creating a branded content documentary series loved by a country.
You see, Diari, is a famous homegrown couscous...